Launch List: The Best New Beauty Products

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Hundreds of products come across our editors’ desks every month, but not all of them deliver on their claims or live up to the hype. (Not everything that goes viral on TikTok is a miracle worker.) This is our exclusive curation of the best-in-class beauty products receiving rave reviews from our team and hitting shelves right now. From a first-of-its-kind hair peptide to a salmon sperm serum going viral on TikTok, we’ve got the inside scoop on all the newness.

Tinted Face Sunscreen Moisturizer

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EltaMD UV Skin Recovery Red Color Correcting Green Tint Broad-Spectrum SPF 50 ($39.90)

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New from the derm-favorite brand is this green, zinc-based sunscreen, which is a great choice for those prone to redness and rosacea. You’ve probably seen green color-correcting products before, as green cancels out red. It’s formulated with a patented barrier repair technology including centella asiatica, amino acids and ceramides, and it’s safe for sensitive skin (even fragile, post-laser complexions).

In clinical studies, it reduced redness by 14 percent immediately and up to 52 percent over time. It also improved hydration by 72 percent. On me personally, it applies very smooth, feels lightweight and doesn’t pill when I add another layer.

Face Serum for Wrinkle Reduction

Medik8 Liquid Peptides Advanced MP Face Serum ($92)

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If lines and wrinkles are a concern, this science-backed serum is the product to try. “What makes Liquid Peptides so exciting is the innovative space in which we’re formulating: in-between peptides and proteins,” says Daniel Isaacs, chief product officer and founding partner. “Our breakthrough Dual MiniProteins are highly powerful like a peptide and potent like a protein. But, the key is their shrunken size, which enables them to best penetrate the skin. Think of them as small but mighty in their ability to target cells that need them most to smooth and firm the skin for rapid wrinkle reduction.”

Clinical testing revealed the following impressive results: In 10 minutes, the serum reduced the appearance of expression lines. In eight weeks, it visibly reduced deep-set wrinkles. In fact, 100 percent of participants showed a clinical improvement in the look of their wrinkles. And, 86 percent agreed the look of their skin’s structure felt firmer.

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ANUA PDRN Hyaluronic Capsule 100 Serum

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ANUA PDRN Hyaluronic Capsule 100 Serum ($28)

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You’ve probably heard of PDRN (aka salmon sperm) or seen the videos all over TikTok, and this new serum combines it with 11 types of hyaluronic acid and collagen for major plumping benefits. In fact, the brand says you can see “a radiant, plumping effect within three seconds of application.”

There’s three ways to use it: Apply it by itself on clean skin; apply it in two or three layers instead of a mask at night; or add a couple drops to your foundation or any other makeup base for a glowy look.

Tula Barrier Balance Ceramide Body Moisturizer 

 

Tula Barrier Balance Ceramide Body Moisturizer ($52.20)

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Give your body the same barrier care you give your face with this new dreamy body cream from Tula, which obviously knows moisturizers well. Chock-full of hyaluronic acid, ceramides and a mix of shea, tucuma and murumuru butters, it’s clinically proven to hydrate skin all day. It also creates a shield to keep moisture from escaping.

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Face Reality hydraRemedy Gel Serum

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Face Reality hydraRemedy Gel Serum ($45)

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From the brand that knows what acne sufferers really need to feel confident in their skin comes this new hydrating gel-cream serum. But, though it’s light and comfy for blemish-prone and oily skin, it’s a great formula for all skin types, especially those with redness or stressed skin. This is thanks to the mix of hyaluronic acid, ceramides, beta-glucan and calming plant extracts. I love the texture and the way it feels on my skin, which is really dry this time of year. My husband loves it, too!

“Acne experts have been asking for more products that help with compromised skin barriers, irritation and hydration,” says CEO Jeremy Soine. “We heard them and developed this product to address all three concerns.”

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